OVERVIEW
The mini MBA-Strategic Brand management is a 6-Month online course design for:
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Students interested in increasing both their understanding of branding principles, and their exposure to classic and contemporary branding applications and case studies.
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Managers and analysts concerned with effects of their day-to-day marketing decisions of their brand performance.
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Senior executives concern with long term prosperity of their brand franchises and products or service portfolios.
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All marketers interested in new ideas with implication for marketing strategies and tactics.
Students are exposed to specific topics including: Brand and product management, Brand naming, Brand characters, branding portfolio strategy, goods branding, services branding, information branding, property branding, personal branding, organizational branding, countries and nation branding, idea branding, events and experience branding etc.
Module 1
Introduction: Creating brand
Module 2
Brands and Brand Management
Module 3
Customer-Based Brand Equity and Brand Positioning
Module 4
Brand Resonance and the Brand Value Chain
Module 5
Choosing Brand Elements to Build Brands
Module 6
Designing Marketing Programs to Build Brands
Module 7
Integrating Marketing Communications to Build Brands
Module 8
Branding in the Digital Evolution
Module 9
Brand leveraging and attachment
Module 10
Brand equity Measurement & management
Module 11
The modern Brand world
Module 12
Measuring Sources of Brand Equity: Capturing customer mindsets
Module 13
Measuring Outcomes of Brand Equity: Capturing market performance
Module 14
Creating and Implementing Brand Architecture strategy
Module 15
Brand Extension strategy
Module 16
Brand Portfolio strategy
Module 17
Naming New Products and Brand Extensions
Module 18
Managing brands over time
Module 19
Managing Brands over geographies & markets
Module 20
Category Innovation
Module 21
Personal Branding
Module 22
Nation branding
ENTRY REQUIREMENT
At least a graduate with
Years of experience in managerial positions
DURATION
6-Month
DELIVERY METHOD
100% Online
DELIVERY CHANNELS
Email & Whatsapp
ASSESSMENT
Course Assignments.
REGISTRATION DATE
Monthly, throughout the year
GUIDED LEARNING HOURS
Minimum of 3 hours a week.
Maximum of 6 hours a week
TOTAL STUDY TIME
1200+ hours
COURSE FEE
$300
0r
NGN 150,000
PAYMENT CHANNEL
Online deposit via Ransford Gateway
CERTIFICATE
Digital certificate delivered by email.
